In this lab, we examine a site that has been sold and see how we can replicate the results (without all the guesswork.)

This Month's Site – plenteousveg.com

Flippa Listing - https://flippa.com/8155081-plenteousveg-com

Date Sold - 30th March 2017

Price Sold For - $10,000

Age of Site When Sold – 3 and a half years

Details – The site is in the vegan health niche. It is a content driven site with a lot of diet and fitness related articles. The monetization is done simply through Amazon affiliate ads. It is making just $300 per month in profit yet sold for $10,000.

Keywords Targeted – It targeted all types of vegan related diet and fitness keywords, with 569 pages indexed in Google.

Backlinks – The site has barely any backlinks reported. Only 15 referring domains using a Majestic SEO search.

What My Plan Would Be To Clone The Results – I would set up a brand new site using a domain name that has 'vegan' within it. I would then create 1,000 word content posts that target relevant keywords and place Amazon native ads on each page. I would most likely need to have 75+ posts on the site to become more of an authority in the niche but these can be added on an ongoing basis.

Potential keywords I would target:

vegan diet
benefits of being vegan
22 day vegan challenge
benefits of vegan diet
vegan diet plan
raw vegan diet
what is a vegan diet
vegan diet weight loss
vegan bodybuilding diet
high carb vegan diet
vegan diet foods
low carb vegan diet
vegan diet food list
healthy vegan diet

and other related vegan keywords found during research.

I would use social, Web 2.0 and PBN links to rank the site over the course of 12+ months. I would heavily focus on getting topically related and thematically related backlinks, as discussed in the Fred update below.

The aim would be to get to $1,000+ per month in profit and then sell for $20,000 - $30,000.

The Sniper Lab is all about creating small 3-5 page websites that target buyer keywords with an Exact Match Domain (EMD).

You simply browse the Amazon marketplace to find products, then put those into the Google keyword planner and see what searches come up. Find one that gets 250+ searches a month that has a .com available domain and you're good to go!

You can use a free keyword tool like this one to get more accurate search volumes than the Google keyword planner now gives you.

These are really simple sites to make and each can make you 4 figures in profit when you sell them. They make great additions to add to your Amazon empire.

This video has more information:

(Click the fullscreen icon to enlarge the video)

Here are some domains you can use right now (each one is available as I'm typing this and has a clean history):

highproteinveganfoods.com – 1,300 searches/month (sell protein bars, books etc)
6needleembroiderymachine.com – 390 searches/month
adjustablesewingmannequin.com – 320 searches/month
hairstraighteningceramicbrush.com – 1,000 searches/month
hotbrushstyler.com – 590 searches/month
rotatinghotairbrush.com – 480 searches/month
automaticcurlingiron.com – 1,900 searches/month
1inchcurlingiron.com – 1,000 searches/month
computerdeskforsmallspaces.com – 1,300 searches/month
computerdeskwithdrawers.com – 720 searches/month

These will obviously be snapped up fast by members but give you an idea of what to look for. A new list will be added every month.

This month I'll focus on the latest Google update they have called Fred.

Whilst it is not 100% official yet, there was certainly a change that occurred about a month ago. My sites were not affected at all but I do know a lot of people who's sites were affected, even legitimate business sites were quite affected too.

One thing that is apparent looking at sites they are now favoring is the importance of relevant links. By 'relevant' I don't mean using anchor text that is relevant to your site or even getting a link from a relevant article, what matters is getting links from pages that have your keyword(s) in the URL and/or title of the page.

If you look in my main Zon Boot Camp training on getting blog comments and forum links, you'll see how I stressed how important this was back then and Google have now shown publicly they are seeing them as a major ranking factor too.

Getting Links in 2017

Gone are the days where you could fire up Magic Submitter or SENuke and get hundreds of backlinks that contain your anchor text and rank a site fast. You can understand why Google makes it harder to rank sites fast because their algorithm is so good that they already have, for the most part, the best sites ranking. So it takes a lot of work to knock these sites off.

One way to do that is to get the types of links I mention above. Relevant links are the magic formula in 2017. Whether they are blog comments, forum links, PBN links, rented links, white hat outreach links, guest posts, whatever the type of link is, make sure the page you are linking from has your keyword in the URL and/or the title.

Sites with 10 relevant links are hugely outranking sites with 100 non-relevant links time and time again. Focus on that and your sites will go from strength to strength this year and beyond!

Questions that have been sent in this month:

Q – Would you still recommend exact match domains due to the new Google update?

A – Yes, they still help to rank faster. The only thing I would recommend is to only get links from relevant sites that have your keyword or LSI term in the URL or title you get backlinks from. Just like I showed in the blog comments and forum section of the Zon Boot Camp main training. Always think more about relevance of the link and not just getting random links from unrelated sites.

Q – Do 301 redirects work?

A – They can certainly have their uses but I don't use them too often. If I was to use them these days, I'd only use ones that have related backlinks going to them that are related to the page I point them to.

Q – Does your training only work for Amazon sites?

A – The method of how I rank my sites can be used to rank any site, no matter what monetization it uses. The main thing is to have good on page SEO and quality content and then get links from sites that are also related. Keep getting those links steadily and you'll eventually rise to the top of page one (depending on levels of competition of course).

Q – How easy is it to rank local businesses?

A – It's very easy but a little more involved than ranking an affiliate website for example. For local rankings you'll need a good base of 100-200 social links and citations to begin with. Then get backlinks that are coming from sites with your town/city that you want to rank for in the URL's and also the niche you want to rank for in too.

For example, if you want to rank for London dentist, then once you have laid out your base social and citation links, you'll want to get links from sites that have london in the URL and also sites that have dentist in the URL. By getting these relevant links, you'll be able to rank faster and easier than getting 10x the amount of links that are not related at all.

Q – I'm struggling to find relevant PBN's for my niche, is there anything you recommend?

A – You can help to make unrelated PBN's relevant by adding your keywords into the main site SEO title and then including them in your blog post too.

For example, let's say you bought an expired or auction domain and it was an old recipe blog called MyGreatRecipeTips.com. But you want to link to a car insurance site. Well you simply give the PBN a homepage title of “Recipes For Success | Food, Car Insurance, Business and more”. Then add a post on that site called something like “Tips For Getting Great Car Insurance Deals” and use that post to link to your money site.

You'll now have a link from a site that has your main keyword in it's homepage title and also in the URL you are linking from. That will give you a lot of relevancy, even though it's not technically related to your topic.

Have a question? Send it in - tony@zonbootcamp.com